His show immediately attracted thousands of viewers within the first few minutes, despite no prior notices on his social media accounts.尽管李佳琪的社交媒体账号上没有任何提前通知，在开始后的几分钟内李佳琪的直播就吸引了成千上万观众观看。

By the end of the two-hour show, 63 million viewers had watched his live-stream, higher than most of his previous shows, but still lower than the traffic during major shopping festivals.在这两个小时的直播结束时，有6300万观众观看了他的直播，多于他之前的大多数直播，但仍然低于大型购物节的直播流量。

Traffic 流量

The number of people visiting the website.

The 30-year-old livestreamer, also called Austin Li, was one of China’s biggest internet celebrities, with 64 million followers on Alibaba’s Taobao.这位30岁的主播英文名是Austin Li，是中国最有名的网红之一，阿里巴巴淘宝上有6400万粉丝。

Livestreamer网络主播

An online streamer or live streamer is a person who broadcasts themselves online through a livestream to an audience.

He once sold 15,000 lipsticks within five minutes in a sales competition against Alibaba founder Jack Ma, winning himself the nickname “China’s lipstick king.” 他曾在与阿里巴巴创始人马云的销售竞赛中，在5分钟内卖出1.5万支口红，赢得了“中国口红之王”的绰号。

Nickname 绰号

A nickname is an informal name for someone or something. 绰号• Red got his nickname for his red hair. “红红”因为他的红头发而得了这个绰号。